The Fit List

With a focus on body positivity over aesthetics, The Fit List, a brand developed by a local fitness instructor, Heather List, emphasized the importance of individuals getting rid of negative perceptions about themselves through exercise and wellness activity. As the brand became more established, it became necessary for the brand to have a logo optimized for marketing that reflected body positivity principles.

The new logo reflected body positivity and showcased the brand as an approachable fitness brand.